About Law Firm Marketing Budgets

What we cover

Law Firm Marketing Budgets covers the money side of marketing a defense practice: how to size an SEO budget, what the work includes, how pricing models differ, which arrangements raise ethics questions, and how to measure the return in signed cases. Each guide focuses on one topic and ends with steps a firm can take itself.

How these guides are researched

We start from primary sources: Google Search Central documentation, the ABA Model Rules on advertising and fee sharing, and state ethics opinions on lawyer marketing arrangements. We add what we see in audits of real defense firm websites, without naming clients. We don’t publish pricing benchmarks or statistics we can’t source, and we label example figures clearly.

Who publishes this guide

This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.

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